Lawyer Profile

Laurent Massam

Toronto, Ontario

Laurent Massam

Overview

### Bio
Laurent Massam is a partner in Gowling WLG's Toronto office. He is the past Canadian leader of the firm's Intellectual Property Litigation and Strategy Group.
Laurent has nearly 20 years of experience as a litigator and strategic adviser in respect of all forms of intellectual property disputes, and complex commercial litigation.
Laurent has appeared as trial counsel in patent, trademark, copyright, trade secret and commercial disputes relating to all manner of subject-matter, including in the areas of manufacturing, mechanical, software, transportation, broadcasting and communication. Laurent regularly represents clients before the Federal Court, the Federal Court of Appeal, the Copyright Board of Canada, as well as the Ontario Superior Court of Justice.
Laurent has been recognized by his peers for his strategic and litigation expertize being named one of *Lexpert's* "Rising Star – Leading Lawyer under 40," as well as a "Litigation Lawyer to Watch" in the Guide to the Leading US/Canada Cross-boarder Litigation Lawyers in Canada. Laurent was also named in *WTR Global Leaders* 2024, *IAM Patent* 1000 (IAM) 2024, *Managing IP’s* “IP Stars” 2024 and *Thomson Reuters* "Stand-out Lawyer" 2024. Since 2020, Laurent has been recognized annually in *Canadian Legal Lexpert Directory*, *World Trademark Review 100*, and *The Legal 500 Canada*.
In addition to his litigation work, Laurent is regularly relied upon by his domestic and international clients to provide strategic advice and lead them through complex mediations and other forms of negotiation.
Beyond his litigation practice, Laurent is dedicated to giving back to the profession and the community, in particular to those who might not otherwise have access to justice. For a decade, Laurent was the head of Gowling WLG's *Pro Bono* Program.
In addition to holding both common and civil law degrees, Laurent graduated with a Bachelors' degree in Civil Engineering from McGill University, and a Masters of Applied Science in Civil and Structural Engineering from the University of Toronto.
### Career & education
#### Education
2005
McGill University, LLB (Common and Civil Law)
2002
University of Toronto, M.Sc.
1999
McGill University, B.Eng. (Great Distinction)
#### Languages
English
French
##### Memberships
- Canadian Bar Association
- Law Society of Ontario

Practice Areas

  • Advertising & Marketing Law
  • Commercial Law
  • Intellectual Property

Bar Information

Called to the bar: 2006 (ON)

Professional Details

Awards & Recognition

Chambers Canada 2025 (2024)
2019 Lexpert Zenith award, "Change Agents in Law" (2019)
Best Lawyers in Canada 2025 (2024)
Best Lawyers in Canada 2026 (2025)
Canadian Legal Lexpert Directory 2017 (2017)
Canadian Legal Lexpert Directory 2026 (2026)
Chambers Canada 2026 (2025)
Chambers Global 2026 (2026)
IAM Global Leaders 2026 (2025)
IAM Patent 1000 2025 (2025)
The Legal 500 Canada 2026 Hall of Fame (2025)
Canadian Legal Lexpert Directory 2020 (2020)
Canadian Legal Lexpert Directory 2021 (2021)
Canadian Legal Lexpert Directory 2022 (2022)
Canadian Legal Lexpert Directory 2023 (2023)
Canadian Legal Lexpert Directory 2024 (2024)
Chambers Canada 2024 (2023)
IAM Global Leaders 2025 (2024)
IAM Patent 1000 2023 (2023)
IAM Patent 1000 2024 (2024)
IAM Patent 1000: The World's Leading Patent Professionals 2022 (2022)
Lexpert 2017 Guide to the Leading US/Canada Cross-border Litigation Lawyers in Canada (2017)
Lexpert Rising Star Award (2016)
Lexpert Special Edition: Litigation 2023 (2023)
Lexpert Special Edition: Technology and Health Sciences 2024 (2024)
Managing Intellectual Property IP Stars 2021 (2021)
Managing Intellectual Property IP Stars 2022 (2022)
Managing Intellectual Property IP Stars 2023 (2023)
Managing Intellectual Property IP Stars 2024 (2024)
Managing Intellectual Property IP Stars 2025 (2025)
The Legal 500 Canada 2022 Leading Lawyer (2021)
The Legal 500 Canada 2023 Hall of Fame (2022)
The Legal 500 Canada 2024 Hall of Fame (2023)
The Legal 500 Canada 2025 Hall of Fame (2024)
Thomson Reuters Stand-out Lawyer 2023 (2023)
Thomson Reuters Stand-out Lawyer 2024 (2024)
Thomson Reuters Stand-out Lawyer 2025 (2025)
World Trademark Review 1000 2021 (2021)
World Trademark Review 1000 2022 (2022)
World Trademark Review 1000 2023 (2023)
World Trademark Review 1000 2024 (2024)
World Trademark Review 1000 2025 (2025)
World Trademark Review (WTR) Global Leaders 2024 (2024)
World Trademark Review (WTR) Global Leaders 2025 (2025)