Overview

Jennifer Ponton is a Partner in BLG's Intellectual Property Group in Toronto and is described by BLG as a leading Canadian trademark lawyer. Her practice helps global companies protect, manage, and enforce brands in Canada and internationally. She advises start-ups and multinational household brands on trademark strategy, portfolio management, enforcement, disputes, anti-counterfeiting initiatives, and complex prosecution matters. Her work includes large international trademark portfolios and the relationship between legal risk, commercial realities, and brand strategy. Jennifer is active in the global IP community through leadership, teaching, and industry advocacy with INTA and IPIC. She also serves on CIPO's Trademarks advisory committee and participates in discussions on changes to Canadian trademark policy and practice. BLG lists her Ontario call in 2014, Registered Trademark Agent status, and degrees from Osgoode Hall Law School, the University of Toronto, and the University of Western Ontario. The official BLG materials also state that she joined BLG in 2019 after working as an associate at a top-tier national IP firm.

Practice Areas

• Trademarks
• Trademark Strategy
• Trademark Portfolio Management
• Trademark Enforcement
• Trademark Disputes
• Anti-Counterfeiting
• Trademark Prosecution

Bar Information

Called to the bar: 2014 (ON)